In a release on August 24, Koufu said Shakey’s will be awarded the rights for a term of seven years. They will adopt a co-branding strategy to sell selected R&B Tea drinks in Shakey’s and Peri Peri stores in the first year of business, and subsequently open at least five self-operated stand-alone R&B Tea outlets.
Koufu will bring its Supertea and R&B Tea brands to the Philippines, after subsidiary Super Tea entered into a master franchise agreement with Shakey’s Pizza Asia Ventures.
This is Koufu’s maiden entry into the Philippines, and it said the tea beverage brands will act as a catalyst for further growth of Koufu’s brands into the region.
