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For Honda, a Nissan rescue comes with only a thin silver lining

Bloomberg
Bloomberg • 5 min read
For Honda, a Nissan rescue comes with only a thin silver lining
Why would Honda ever agree to such a risky deal with Nissan, and what it could gain by folding the flailing Japanese carmaker into its business? Photo: Bloomberg
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Asked what makes Nissan Motor a strong business partner, Honda Motor CEO Toshihiro Mibe struggled to find the right words.

“That’s a difficult one,” Mibe, having just announced plans to bring the two firms together under a single holding company, mused earlier this week before a packed room of journalists.

His remark raised a few chuckles, but on a serious note, it spoke to real and present qualms over why Honda would ever agree to such a risky deal with Nissan, and what it could gain by folding the flailing Japanese carmaker into its business.

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