His remark raised a few chuckles, but on a serious note, it spoke to real and present qualms over why Honda would ever agree to such a risky deal with Nissan, and what it could gain by folding the flailing Japanese carmaker into its business.
Asked what makes Nissan Motor a strong business partner, Honda Motor CEO Toshihiro Mibe struggled to find the right words.
“That’s a difficult one,” Mibe, having just announced plans to bring the two firms together under a single holding company, mused earlier this week before a packed room of journalists.
