HSBC has appointed Ho Lee Yen as its new CEO for its insurance operations in Singapore on Sept 9.
This comes after the bank announced, on Aug 16, that it was fully acquiring AXA Insurance.
The appointment, as well as the completion of the acquisition, remain subject to regulatory approvals.
Prior to this, Ho was the chief distribution officer at AIA Singapore, where she oversaw the digital transformation of the group’s distribution model.
Further to that, Ho was the chief customer and marketing officer, where she was instrumental in the launch of AIA’s health and wellness programme, AIA Vitality.
Overall, Ho comes with over 25 years of experience, which includes a variety of senior executive roles across actuarial, partnership distribution, marketing, customer solutions and propositions as well as agency distribution.
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In the same statement, Bryce Johns, Global CEO, HSBC Life and Insurance Partnerships, expressed his delight at the appointment.
“Lee Yen’s extensive management experience, deep knowledge of the needs of customers and distributors, and strong understanding of the Singapore and wider Asia market, will prove invaluable as we boldly expand our horizons in a distinctive manner,” he says.
In her new role, Ho will report to Johns. She will also be part of the HSBC Singapore and HSBC Life Global executive committees.
“Singapore is a strategically important market for HSBC globally and a gateway to Southeast Asia. A key pillar in our wealth growth ambitions is to support individuals, companies and their employees with their health and wealth needs,” says Kee Joo Wong, CEO of HSBC Singapore.
“The proposed AXA Singapore acquisition will deliver a distinctive and holistic wealth planning, health and general insurance experience and help us further reach and service customers beyond our branch network. We’re delighted to have Lee Yen, who is a proven and experienced insurance executive, to help us meet our customers’ needs,” Kee adds.
Photo: HSBC Singapore
