Li Ern was most recently Creative’s vice president for sales and marketing. Before that, he was the regional sales manager overseeing Asia from 2018 to 2023 and a regional sales manager for the company’s India and subcontinents division from 2014 to 2018. He graduated from Singapore Polytechnic with a diploma in electronic and electrical engineering and went on to earn a first-class honours degree in electronic engineering from the University of Sheffield.
Singapore sound card maker Creative Technology says its late founder Sim Wong Hoo’s nephew, Sim Li Ern will be taking over as the company’s CEO.
In a bourse filing on Jan 5, the company says its board of directors has reviewed and approved the nominating committee’s recommendation to let Li Ern take over as CEO.
