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The not-so-secret pet economy

Felicia Tan
Felicia Tan • 19 min read
The not-so-secret pet economy
Pets' day out. Photo: Samuel Isaac Chua/The Edge Singapore
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The cat’s out of the bag: Venture capitalists and savvy investors have uncovered the next booming market — the business of pampering pets

“Until one has loved an animal, a part of one’s soul remains unawakened.” These timeless words from French poet and journalist Anatole France have never rung truer than today when pets have evolved from being human companions to becoming a part of the family and one of the most beloved members of our households.

As people increasingly open their homes and hearts to their furry and feathered friends, this has shifted the way they perceive, care for and invest in their animal companions. 

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