“The fundamental idea of the Outcomes Marketplace is to move away from project-based financing to donors purchasing outcomes,” says Kevin Teo, AVPN’s chief technology officer and head of ImpactCollab. “They are essentially buying social outcome results, and they only pay when the results are being delivered, which is very different from how donors fund projects, workshops or training, often with the goal of a student or a participant attaining a certain future state.”
What if donors could pay for the intended social outcomes of their charitable giving, instead of simply funding the projects involved with little evidence surrounding the results? AVPN, the largest network of social investors in Asia, launched on Sept 9 the latest phase of its outcomes-based social investing system ImpactCollab, with the Thai government funding youth employability as a start.
The Outcomes Marketplace, as it is called, was developed with Tri-Sector Associates and launched at the AVPN Global Conference 2025 in Hong Kong. It enables grantmakers to purchase verified social outcomes across key impact areas.
