Citing 2016 research data from eMarketer, Nielsen says FMCG e-commerce is set for exponential growth as total retail e-commerce is predicted to grow by 20% or an additional $2.1 trillion by 2020, compared to current total FMCG retail sales growth of 4% per annum.
SINGAPORE (Nov 9): Signs of strengthening growth and an increase in the number of products commanding a premium are beginning to emerge across the fast-moving consumer goods (FMCG) sector, according to Nielsen.
Findings from the performance management company’s latest report, What’s Next in E-Commerce, points to strengthening growth in line adoption and spend around the world – and illustrates that the trend of slow or no growth in the FMCG sector is about to change.
