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Resilient shopper sentiment despite inflation

Samantha Chiew
Samantha Chiew • 7 min read
Resilient shopper sentiment despite inflation
Paragon has revitalised its tenant mix: In 1QFY2023, the gross revenue reached $42.7 million, a $2.5 million increase from 1QFY2022’s $39.6 million. Photo: Paragon
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Despite surging store prices amid high consumer demand and inflation, shoppers are on a retail therapy binge, revitalising Orchard Road’s vibrancy. Singapore’s retail sales are showing a y-o-y improvement, with May witnessing a 1.8% increase to $4 billion in total retail sales and a similar 1.8% increase to $3.6 billion in retail sales, excluding motor vehicles. The city-state’s Department of Statistics reports that most retail trade industries experienced a y-o-y sales boost in May.

In May, the food and alcohol industries saw a sales growth of 24.9%, while cosmetics and toiletries grew by 13.1%, mainly due to increased demand for alcoholic products and duty-free cosmetics and toiletries. Petrol service stations experienced an 18.2% decline in sales, partly due to lower petrol prices. Additionally, sales of recreational goods, supermarkets, and hypermarkets fell by 6.9% and 2.2%, respectively.

Bricks-and-mortar stores are experiencing a rebound from last year’s pandemic slump, as online sales only contribute 11.8% of total retail sales and 13.3% excluding motor vehicles. With international borders gradually reopening, Orchard Road reflects this change — bustling crowds are back, and new shops are emerging.

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