According to Standard Chartered, the newly-launched fund will focus on the sports, media and entertainment sectors. It will be run by a “prominent global alternative investment manager”, says Standard Chartered, though the bank did not provide further details.
Standard Chartered has launched a new alternative fund focused on sports, now available to ultra-high-net-worth and high-net-worth clients of its Global Private Bank.
“With major sports leagues and teams seeking alternative capital financing options, the industry has seen a growing trend in sports investing as a new investment avenue, from franchise ownership to seeking earnings growth from bigger media broadcasting and sponsorship deals,” says Standard Chartered in an April 14 announcement.

