Prefer, which is available in 12 locations across Singapore, was founded by food scientist Tan Ding Jie and Jake Berber in 2022, to combat the vulnerability of coffee bean farming to climate change.
Bean-free sustainable coffee startup, Prefer, raises US$2 million ($2.69 million) in its seed round, led by Singapore-based venture capital firm Forge Ventures.
The investment round was joined by 500 Global, A*ccelerate, Better Bite Ventures, Sopoong Ventures, SEEDS Capital, Entrepreneur First and Pickup Coffee.
