TAP is a co-living brand that offers its tenants, or members, a space not just to live in, but also to work and play in. Lim emphasises that within the four walls of any of the brand’s properties, members from diverse backgrounds live in a single space, and the company offers programmes and activities to bring everyone together and forge meaningful friendships.
At around 7.30am, students in primary and secondary schools across Singapore file onto the parade squares or school halls for morning assembly. For Eugene Lim, founder and CEO of The Assembly Place (TAP), those childhood moments have stuck with him.
Lim recalls that during assembly, the diverse student body said the pledge, sang the national anthem and heard the day’s announcements. It was the time where students from all the classes gathered in one space. “People from all walks of life — with different cultures, family backgrounds, social statuses — all come together for [a] common theme,” he says. “That’s why I call my company The Assembly Place.”
