Shopkick’s programs help provide data and insights into customer behaviour and loyalty for clients from EBay Inc. and General Electric Co. to Lego and Unilever. “Bringing together shelf and shopper data will deliver new and powerful insights to consumer-packaged-goods brands and retailers,” Trax Chief Executive Officer Joel Bar-El said in a statement.
(June 25): Singapore’s Trax is acquiring US rewards app Shopkick, adding a customer-tracking service to its growing stable of retail technology.
Redwood City, California-based Shopkick lets shoppers earn rewards and gift cards by browsing online offers, watching videos, walking into stores or scanning product barcodes on shelves. Trax didn’t disclose how much it’s paying but seller SK Telecom Co. acquired the Californian outfit for US$200 million ($271 million) in 2014, the Wall Street Journal has reported.
