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Seven in 10 businesses here flag 'green hypocrisy' in overstating ESG impact: Google Cloud study

Jovi Ho
Jovi Ho • 3 min read
Seven in 10 businesses here flag 'green hypocrisy' in overstating ESG impact: Google Cloud study
Most of these executives (92%) believe greenwashing is accidental, such as when companies cannot measure results or progress. Photo: Google Cloud
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Environmental, social and governance (ESG) efforts are the number one priority for Singapore executives, but the majority believe their organisations have accidentally overstated the impact of sustainability initiatives, according to a global survey by Google Cloud.

Business leaders from Singapore, Thailand and Germany rank ESG efforts as their top organisational priority, according to the results of the second annual CXO Sustainability Survey, released on April 25. Commissioned by Google Cloud, the survey heard from 1,476 top-level executives in 16 markets, including four Asian markets: Japan, Singapore, Taiwan and Thailand.

Globally, the findings show that ESG efforts have fallen from being the number one organisational priority in 2022 to number three in 2023.

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