Income plays a role in shaping attitudes. Consumers with lower incomes exhibit lower levels of confidence, says EY of its Energy Consumer Confidence Index (ECCI), which draws upon research of 36,000 residential energy consumers across 18 markets.
A new survey by EY claims consumer confidence in renewable energy follows a similar pattern across markets: rising initially amid optimism and positive sentiment, before falling sharply as “the impact hits home”.
“From consumers in the European markets, who in general have been on the energy transition journey longer, we know that as the journey progresses from being theoretical to becoming practical encompassing scale, complexity and disruption, consumer confidence sharply declines,” says Eric Jost, EY’s Asean energy leader. “Therefore, for the Asean energy transition journey to progress differently, policymakers and energy providers need to refine their strategy.”
