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Covid-19 a catalyst pushing frontiers of communication further

Ng Qi Siang
Ng Qi Siang • 10 min read
Covid-19 a catalyst pushing frontiers of communication further
Not so long ago, virtual meetings were merely the stuff of sci-fi movies ­— picture a Jedi Council meeting in Star Wars: Revenge of the Sith.
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SINGAPORE (June 5): Not so long ago, virtual meetings were merely the stuff of sci-fi movies ­— picture a Jedi Council meeting in Star Wars: Revenge of the Sith. Yet following the onset of Covid-19, science fiction has become the new reality as students and workers flock en masse onto online conversation platforms like Zoom to communicate with one another. With these new methods of communication further surmounting the barriers of space and time, human interaction stands on the cusp of a digital revolution.

“The enforced shift during the worst of the pandemic to virtual working, consuming and socialising will fuel a massive and further shift to virtual activity for anything. Adoption of digital by those yet to do so will be accelerated and a reduction of the obstacles to going virtual for any sort of experience will be required. Anything that can be done virtually will be,” predicts an Accenture thought leadership piece.

To put this in perspective, analytics firm App Annie found that downloads of business apps topped 62 million from March 14 to 21 this year — 90% more than the weekly downloads average in 2019. Frost & Sullivan director Roopam Jain told the No Jitter publication that cloud video conferencing providers have seen exponential usage growth. Pexip saw 200% cumulative usage growth in March — nearly six times its January peak — while BlueJeans’ global use growth has tripled.

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