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Google’s ad empire under fire with US antitrust trial to begin

Bloomberg
Bloomberg • 5 min read
Google’s ad empire under fire with US antitrust trial to begin
The trial, which will take place in Alexandria, Virginia, marks the first case brought by the Biden administration against Big Tech to have its day in court. Photo: Bloomberg
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Alphabet Inc.’s Google heads back to court Monday to face US Justice Department allegations that it manipulates the US$677 billion ($884.48 billion) display advertising market in violation of antitrust laws, just one month after losing a landmark ruling that it illegally dominates online search.

The DOJ and a coalition of eight states are accusing Google of acquiring over years the tools used to buy, sell and serve ads across the internet, locking up the technology behind website ads and harming publishers and advertisers.

The trial, which will take place in Alexandria, Virginia, marks the first case brought by the Biden administration against Big Tech to have its day in court. The Justice Department’s earlier lawsuit accusing Google of illegally monopolizing internet search is the biggest antitrust case in tech since a ruling against Microsoft Corp. more than two decades ago. It was filed in October 2020 under former President Donald Trump. 

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