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Synagie eyes 'pocket insurance' market with new mobile app

Michelle Zhu
Michelle Zhu • 2 min read
Synagie eyes 'pocket insurance' market with new mobile app
SINGAPORE (Mar 18): E-commerce company Synagie has launched an insurance mobile app called Kiasu.me targeting the “pocket insurance” market, where premiums are low enough to be paid with “pocket change”.
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SINGAPORE (Mar 18): E-commerce company Synagie has launched an insurance mobile app called Kiasu.me targeting the “pocket insurance” market, where premiums are low enough to be paid with “pocket change”.

Available on both iOS and Android devices, the app will focus on offering pay-as-you-use lifestyle insurance policies starting with its first product, Device Shield, a 12-month accidental screen damage protection policy for new mobile phones.

Device Shield comes in the form of a scratch card (pictured, main image) available for purchase at mobile phone retail outlets in Singapore.

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