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Refreshed and rebranded, Banyan Group sees green shoots of growth

Samantha Chiew
Samantha Chiew • 13 min read
Refreshed and rebranded, Banyan Group sees green shoots of growth
Buahan, Banyan Tree Escape, is located near the small Buahan village and nested in the heart of the Balinese jungle, is a 40-minute drive from the north of Ubud
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Laguna Phuket, with its six hospitality properties, was once a barren, polluted tin mine but has been transformed into a luxurious integrated resort on Thailand’s largest island, Phuket.

Located on land previously devastated by decades of mining, the Laguna Phuket site was left in poor condition, with heavy pollution making it unsuitable for immediate use. In the 1980s, Laguna Resorts and Hotels, a subsidiary of Banyan Group (formerly Banyan Tree Holdings (SGX:B58) ), purchased around 222 acres worth of land and decided to redevelop it. Intensive rehabilitation was required to convert the land into a habitable, eco-friendly environment.

Laguna Resorts and Hotels was listed on the Stock Exchange of Thailand in 1993, following the opening of Dusit Thani Laguna Phuket, Laguna Beach Resort, Sheraton Grande Laguna Phuket and the Laguna Phuket Golf Club. The first flagship hotel, Banyan Tree Phuket, opened in 1994.

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