This time, the agreement between both parties will focus on four key strategic thrusts, which are branding and marketing, inbound travel to Singapore, experience development and data sharing and collaboration. Under experience development in particular, STB and Klook will conduct joint efforts to develop, curate and market innovative and exclusive experiences in the form of cruises, events and entertainment, wellness and increasing the appeal and reach of tours through digitalisation.
The Singapore Tourism Board (STB) and travel and experiences platform Klook have signed a memorandum of cooperation (MOC) on April 5.
The two-year agreement marks a key milestone in both STB’s and Klook’s efforts to grow tourism in Singapore, says Keith Tan, chief executive of STB. Both STB and Klook have collaborated previously on several multi-faceted projects such as a joint marketing partnership to showcase Singapore to visitors from Asia Pacific and SingapoRediscovers previously.
