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ComfortDelGro seeks global growth amid brand refresh

Felicia Tan
Felicia Tan • 10 min read
ComfortDelGro seeks global growth amid brand refresh
ComfortDelGro's group CEO Cheng Siak Kian with the group's new logo and branding. Photo: Albert Chua/The Edge Singapore
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Operating in 13 countries, including Singapore, Australia, the UK, New Zealand, China and Malaysia, ComfortDelGro is positioning itself as a leading global force in multi-modal transport. As part of its transformation into a truly international business, the group unveiled a new corporate brand, purpose statement and visual identity on March 24.

Formed in 2003 through the merger of locally-listed land transport companies, Comfort Group and DelGro Corporation, the Mainboard-listed group has since been actively expanding its footprint beyond Singapore. In 2024 alone, the group made three notable acquisitions - CMAC Group in the UK in February, A2B Australia in April and London-based black taxi provider Addison Lee in November.

On the group's brand refresh, group CEO Cheng Siak Kian says, in an April 15 interview with The Edge Singapore, that the group has "come to a point in our journey that we think that is suitable for us to look at how we want to reposition ourselves."

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