The company also announced on Monday that Michael Conway, Starbucks’ North America CEO, will retire in November. He has worked at Starbucks for about 12 years, according to his LinkedIn profile. Conway, 58, was named to his current job in March as part of a reorganisation implemented by prior CEO Laxman Narasimhan, who left Starbucks abruptly last month.
Starbucks is creating a brand leader position as new CEO Brian Niccol seeks to revive the coffee chain’s sales and restore its cozy coffeehouse vibe.
In Niccol’s first major move since taking over last week, the company will create a global chief brand officer position, a spokesman said. The role will oversee product, marketing, digital, customer insights, creative and store concepts.
