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APAC family offices shifting focus toward wealth and investment management amid portfolio gains expectations: Citi

Khairani Afifi Noordin
Khairani Afifi Noordin • 2 min read
APAC family offices shifting focus toward wealth and investment management amid portfolio gains expectations: Citi
The study also points to the increasing professionalisation of family offices. Photo: Bloomberg
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Asia Pacific family offices are shifting their focus towards wealth and investment management as they expect positive returns on their portfolios in the next 12 months, according to Citi Private Bank’s 2023 Family Office Survey.

According to the study, a majority (49%) of the region’s respondents anticipate returns of around 10% to 15% in their portfolios. This is amid increased allocations to cash, which is reported most significantly (54%) in Asia Pacific compared to other regions as the family offices navigated market uncertainty.

With plans to reposition their portfolios in the next 12 months, family offices in the region were most bullish on global developed investment grade fixed income (43%), private credit (33%), private equity direct investments (29%) and emerging market equities (29%).

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