This tradition had a profound impact on Lim. When delivering the care packages, Lim observed elderly residents living modestly, often alone, in small flats in challenging circumstances. He says this instilled in him a strong sense of gratitude and understanding of the importance of giving back. Lim is now involving his toddler in the initiative to keep the tradition alive.
Beyond his dedication to growing the businesses he is involved in, Kiat Lim is equally passionate about creating a ripple effect of positive change. Recognising his fortunate position of wealth, Lim believes it is his responsibility – and his family’s — to use it to bridge gaps and create opportunities for others.
Lim recalls doing charity work in primary school as part of the family’s outreach initiative, “Operation Redshirt”. For 24 years, every Chinese New Year, the family would pack essentials such as cooking oil, Axe brand medicated oil, Milo packets, toilet paper and other products into care packages, which were then delivered to elderly people in need.
