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Preserving their legacy

Khairani Afifi Noordin
Khairani Afifi Noordin • 12 min read
Preserving their legacy
Apricot Capital was formed to seize opportunities within the real estate, consumer products, education & offshore marine space. Photo: Albert Chua/The Edge Singapore
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Having built their wealth from a coffee mix empire, the Teo family then formed Apricot Capital to seize opportunities within the real estate, consumer products, education and offshore marine spaces.

After many years of building Super Group from the ground up, founder David Teo welcomed his children — Sharon, Elaine and Darren — to help him grow the company famous for its coffee and tea mixes. The three children were responsible for sourcing and procurement; branding, marketing and product development; and strategy and business development.

“My father empowered us in the business — he set the stage for us to express ourselves and perform,” Darren tells The Edge Singapore. For some, working with family members may lead to conflict, but Darren says that the siblings had great chemistry at Super, complementing one another and putting aside their egos to arrive at a mutual agreement on any business decisions.

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