The pandemic also gave them an opportunity to look at other parts of their operations to see what else could be taken online and digitalised. Many big brands like BMW, MercedesBenz and Audi have launched new models online to a global audience since the lockdowns began earlier this year.
Car brands take the digital road during virus lockdowns and it shows no signs of stopping
Automotive brands are forced to think on their feet during the Covid-19 pandemic, and many have turned to online car launches instead of physical ones. But this is only one part of the story.
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