The term “entry level” can be a double-edged sword. On the one hand, it alerts buyers to the fact that this is the cheapest model in the range. But on the flipside it signifies a product that may be very basic. Still, it is a term the car industry has been using for some time, along with many other industries, and will probably go on using until it finds a better alternative.
Photo: BMW
BMW’s new 318i far exceeds expectations in terms of comfort, technology and performance
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