FJ Benjamin’s Avenue on 3 showcases CEO Douglas Benjamin’s deep knowledge of shoes

On the third floor of Paragon on Orchard Road is a new retail concept that aims to bring high-end consumers innovative retail experiences. A brainchild of FJ Benjamin’s (FJB) CEO Douglas Benjamin, Avenue on 3 was launched on April 17 as a highly-curated multi-label luxury shoe and lifestyle concept store.

As bricks-and-mortar foot traffic returns, Benjamin sees the need for these feet to be dressy and all that can be seen at Avenue on 3, a swanky 8,000 sq ft of indulgence overlooking Paragon Shopping Centre’s atrium on the third floor. This temple of luxury is devoted to trendy footwear from some of the most established and revered labels, as well as provides a chic, comfortable venue for social meetups, events and workshops over artisanal food and drinks.