She recalls: “A year ago, when I started to run, I realised there was nowhere to keep my things in my athletic wear. So why not create something that can achieve the functionality that everybody needs? I showed my sketches to my mum, she took it to her team, and after a year of research and development, we arrived at the place we are today.”
Dalia Benjamin may be part of the famous FJ Benjamin family retail empire, but she plans to forge ahead in her active wear business, Athena, on her own terms. Just like the goddess the label is named after, she wants to empower women with wisdom and strength
Dalia Benjamin plays tennis and soccer (and even once coached children under 10), and does pilates. When Singapore was going through the “circuit breaker” early last year, she turned to running as gyms and sports facilities closed. That was what most of us did, too. The difference for Dalia was that she could not find activewear that fit her needs — so, she set out to create one.
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