Still, sustainability in the fashion scene means different things to different people. For instance, Ferzin Patel — who comes from the city of Ahmedabad in Western India — defines it as being self-aware and mindful of consuming less.
Banker-turned-entrepreneur Ferzin Patel is looking to offer sustainable fashion, art and homeware pieces through online platform Canvas & Weaves
In the past decade, the word 'sustainable' has become more popular in the fashion industry. More products, ranging from swimming suits to wedding dresses and even shoes, are being marketed as carbon positive, organic and even vegan. At the same time, new business models promoting the recycling, reuse, rental and repair of clothing items are becoming more popular as more companies eye the environmentally-conscious consumer.
