The start-up was launched in Indonesia in 2020 under the Burgreens Group — one of Indonesia’s largest leading plant-based eatery chains. Green Rebel combines culinary expertise, nutrition know-how and food technology to create an exciting range of signature Indonesian and Asian flavours that appeal to palates in this part of the world. Currently, the brand is available in over 800 F&B establishments in Indonesia including Starbucks, Ikea and Dominos, and more than 100 retailers nationwide.
Indonesia’s leading alternative protein start-up, Green Rebel, has been spicing up Singapore kitchens since it hit our shores in April, offering a wide assortment of plant-based categories for flexitarians in search of more Asian flavours.
Unlike better-known brands like Tindle, OmniMeat, Quorn, Huera, Beyond Meat and Impossible Foods, Green Rebel’s products are authentically Asian in format, texture and flavour selections using a proprietary technology called Rebel Max.
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