Nonancourt explains that the distinctive round-in-the-square design with the four screws has become synonymous with Bell & Ross. He adds: "In 2014, we underwent the first design evolution. We retained the size but replaced PVD with ceramic and made subtle refinements like resizing the hands and aligning the screws with the centre of the dial, small yet significant changes."
In anticipation of the media's questions, Fabien de Nonancourt, the general manager at Bell & Ross, decides to address a typical last question from journalists: "What's next?" He acknowledges that he frequently encounters this question and recognises its significance in exploring the path forward.
With that, he lifts the cloth covering the new BR 03 collection. Initially launched in 2005, the case size was 46mm. Over the years, in response to market demand, Bell & Ross introduced a smaller 42mm case.
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