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The best of Rolex, reincarnated

Petrina Fernandez
Petrina Fernandez  • 7 min read

SINGAPORE (June 11): Instant recognition is part of the pact Rolex makes with its customers through its unmistakable, distinctive aesthetic. The crown emblem does, of course, give the brand away, but from a great distance, iconic models can be picked out even by a recently converted watch enthusiast. Be it the rise of a shirt cuff or a turn of the wrist, a mere glimpse is sufficient to identify a Rolex. Consider the GMT-Master, for one. It was launched in 1955 as intercontinental travel expanded exponentially in the latter half of the 20th century and clever alliances thrust it into the public eye. American airline Pan American World Airways, better known as Pan Am, marked the model as its preferred timepiece when the captain of the first non-stop Pan Am Jet Clipper flight from New York to Moscow wore it as a navigation aid in 1959. “If you were flying the Concorde tomorrow, you’d wear a Rolex”, a later advertisement proclaimed. Updates in subsequent decades reflected the changing trends and technology. Its most distinguishing trait remained, however: the two-coloured 24-hour bezel, denoting daytime and night respectively to track the hours in a second time zone. The original two tones were red and blue, known to fans as the “Pepsi” bezel, and were achieved by single-coloured Plexiglas inserts with the colour, numerals and graduations painted on the reverse. Along with changes of colours, the materials and inscription processes would be upgraded with time.

GMT-Master II in Everose RolesoI

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