Leading the pack with the most number of nominations this year is… Bulgari! A show of strength from the Italian marque, whose intentional evolution in high-end watchmaking hasn’t gone unnoticed, the brand is competing in major categories including Best Men’s and Ladies’ watches, Best Men’s and Ladies’ Complications, and Best Jewellery Watch.
It is the season of the horological Oscars once again, the Grand Prix d’Horlogerie de Genève 2018. The watch elites will have their say. Champagne will be spilled. Not-so-humble brags will be uttered. Egos will be bruised. And maybe, just maybe, authentic creativity will win the day.
The big reveal will happen on 9 November in Geneva. Prior to that, several of the competing timepieces will be on a travelling exhibition starting end-September, a world tour that will take them to Venice, Hong Kong and Singapore.
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