Pascal Raffy: First, comparisons should be fair. When you examine a Bovet — movement, finishing, strap, buckle, crown — you see it may be more expensive, but it’s worth it. Doing everything in-house brings freedom to execute, and yes, it comes with a cost. But Bovet’s mission is to offer uniqueness and meaningful mechanics. Full integration is part of that logic.
The owner and CEO of Bovet reflects on the importance of independence, innovation and identity as a small, family-owned manufacture in an industry dominated by luxury conglomerates
Options: In today’s volatile world with supply-chain disruptions, how has vertical integration protected your costs, margins and ultimately your pricing?
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