On his appointment, Terreni says: “I am honoured and enthusiastic about being able to contribute to enhancing Parmigiani Fleurier’s reputation. It is a solid brand, capable of expressing the Swiss watchmaking heritage at the highest level, which has recently been included by Unesco in its List of the Intangible Cultural Heritage of Humanity, whilst also attracting the interest of the most discerning connoisseurs.”
It has been a while since Swiss Haute Horlogerie Parmigiani Fleurier has been at the forefront of our thoughts. Last year, the brand witnessed a gradual resurgence largely attributed to the newly appointed CEO, Guido Terreni. His influence became evident during a media event in Singapore, where some attendees recognised him from his previous role as president of Bulgari Horlogerie, a position he held for a decade beginning in 2010.
Under his leadership, Bulgari transformed into a premier watch brand, earning 57 international watchmaking awards and setting six world records in ultra-thin movements. Drawing from this wealth of experience in the watch industry, he pledges an exhilarating future for Parmigiani Fleurier. The brand remains steadfast in preserving its legacy while embracing innovation and pushing the boundaries of watchmaking craftsmanship.
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