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Lionel a Marca started his career as a watchmaker at Breguet but has now taken a new role as CEO

Audrey Simon
Audrey Simon • 9 min read

About 20 years ago, Lionel a Marca started his career in the watch industry as a watchmaker, a natural choice as he was born in Porrentruy, Switzerland, in the Jura region which is the cradle of watchmaking. Marca’s entry into the industry began in 1992 when he joined the Swatch Group at Frédéric Piguet located in the Vallée de Joux.
From here, the young and ambitious Marca’s path led him to the ETA Manufacture Horlogère, where he helped develop and improve several watchmaking complications. He went on to assume new roles such as a consultant in the areas of quality control and implementing new production lines for the different companies within the Swatch Group. It was during one such task that he met president and CEO Marc A. Hayek — the current President of Breguet and Blancpain — which marked a turning point.

For nearly two decades, Marca has contributed to the success of the brand located in Le Brassus, alongside Hayek. He has implemented Hayek’s visionary ideas of creating new products and in 2019, he joined the extended executive board of the Swatch Group, which is in charge of the House of Breguet and companies that produce dials.
Of his working relationship with Hayek, Marca says: “It is very inspiring for me to be able to work alongside Marc [Hayek] for 20 years. His knowledge of the products, the technique and his vision reinforce my knowledge day after day, for which I am grateful to him. All this allows me to realize both the set of tenets and outcomes linked to production as well as the overall strategy of a brand. Today, my objective is to use all this know-how in order to perpetuate the legacy of Abraham-Louis Breguet for all of his work.”

History states that scientist and technician Abraham-Louis Breguet linked his destiny to that of the French Navy in 1814 when he became a member of the Bureau des Longitudes by royal decree. One of the bureau’s roles was to solve astronomical problems related to the determination of longitude at sea. One year later, King Louis XVIII awarded Breguet one of the most honourable titles of the era — that of watchmaker to the Royal Navy. The fleets of the greatest explorers sailed equipped with a Breguet timekeeping system. Today, the Marine line with its elegant yet sporty look is one of the brand’s emblematic collections.
A good example is the newly launched Hora Mundi, a mechanical watch which had taken three years to develop and been awarded four patents, featured a critical asset in the shape of an instant-change dual-time display.
Today, Marca is one of the rare watchmakers at the helm of a renowned watch brand as he takes Breguet to a new era while respecting the watchmaking heritage and visionary spirit of both Maison’s founder and the Hayek family.
Marca started his journey as a watchmaker before becoming a brand CEO. He says: “This “double hat” makes it easier for me to have a global vision both in terms of the development of new products and the difficulties that can be encountered there in terms of their marketing. Since the start of my career, I have indeed gone through all the stages, from designing movements to managing production, managing not only the consistency of the collections but also the teams.”

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