The new Rolex Oyster Perpetual Datejust – the watch that changed the face of time

Rolex has introduced four new models in its Oyster Perpetual Datejust 31 collection in white Rolesor cases that combine Oystersteel with 18 ct white gold. The archetype of the classic watch, the new Datejust 31 features dials in a range of colourways with either index hour markers or Roman numerals.

The Datejust was introduced by Rolex in 1945 to commemorate its 40th anniversary. Back then, the watch was the world’s very first self-winding waterproof chronometer wristwatch to display the date in a window at 3 o’clock on the dial, and consolidated all the major innovations that Rolex had contributed to the modern wristwatch until then.