Parmigiani Fleurier CEO Guido Terreni shares insights into the brand’s philosophy

Considered a relatively new entrant in the watch industry, having been established in 1996, Parmigiani Fleurier has nonetheless won a place as one of the pioneering independent watch brands. This is built on founder Michel Parmigiani’s exceptional watchmaking and restoring talent, including breathing new life into important timepieces from the Patek Philippe Museum and the Château des Monts.

With the support of the Sandoz Family Foundation, the brand transforms its manufacturing aspirations into reality, unveiling a myriad of cutting-edge watch launches and consistently pushing the boundaries of innovation. There seems to have been a pivotal turning point after Guido Terreni assumed the role of CEO in January 2021, leading to increased brand visibility and a notable surge in production. He was previously president of Bulgari Horlogerie for 11 years.