To highlight this message, five extraordinary talents — Rami Malek, Troye Sivan, Willow Smith, Maisie Williams and Jackson Wang — were chosen to front the campaign. All five are changing the codes of success with each forging exceptional and diverse paths of creativity.
Created in 1985, the Pasha de Cartier, is back. With it comes a few technical adjustments and five celebrities fronting the relaunch campaign. In a recent interview, Pierre Rainero — Cartier International’s longtime director of image, style and heritage — talks about the evolution of the watch
At the Cartier boutique at ION Orchard, one video wall features a clutch of celebrities celebrating the launch of the new watch that embodies a certain idea of success that is evident in its extroverted, edgy design. The new Pasha is unique, yet in tune with new generations of creators, who owe their success to their differences, creativity, and multidisciplinary talents.
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