Sold: The Rolex Unicorn is the second most expensive Rolex at auction

After the Rolex Paul Newman Daytona, of course.

(May 14): Like the mythical creature it’s named after, ‘The Unicorn’ is as elusive as it comes. The only known white gold vintage Rolex Daytona just fetched CHF 5.9 million at the Geneva Watch Auction: SEVEN, happening over this weekend.