For the CEO of IWC Schaffhausen, it was just another day connecting with customers. In this case, it was with watch enthusiasts who love not only the “engineering” of IWC watches but also that of the Mercedes-AMG Petronas Formula 1 cars. IWC has been an official partner of the motorsport team since 2013, which gives IWC-buying motorsport fans the chance to rub shoulders with the who’s who of the racing world. This time it was with drivers Lewis Hamilton and Valtteri Bottas.
Christoph Grainger-Herr, CEO of IWC Schaffhausen, on finding new ways to engage with customers and watch enthusiasts
(Nov 11): We jumped on our bikes with our customers and did the 55km ride to Changi and back,” says Christoph Grainger-Herr about the first thing he did when he arrived in Singapore for the Grand Prix weekend in September this year.
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