Sincere Fine Watches CEO Ong Ban, who was in town for just one day recently, is pleased with the outcome of this two-floor flagship boutique in KL that is set to be launched on Nov 28. “Initially, there were concerns about maintaining the quality and execution at the high level required for a project of this scale. However, scaling up from the small model in Singapore exceeded our expectations,” he beams.
The appetite for Swiss timekeeping and independent watch brands is growing in Malaysia, if recent high-profile watch events, product launches and new store openings are anything to go by. Watch retailers play a pivotal role in nurturing this thriving trend. This penchant for luxury watches seems to have bolstered the local retail landscape.
Step into the world of SHH, formerly known as Sincere Haute Horlogerie, which underwent a remarkable relaunch and bullish expansion, starting with the opening of the inaugural SHH boutique at Marina Bay Sands (MBS) in Singapore in September 2022, followed by the SHH Pendulum in Thailand a year later. Most recently, SHH Taipei in Taiwan and Pavilion Kuala Lumpur were added to the fold.
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