Schmid says that Covid-19 accelerated a lot of things but the realisation of the full impact the pandemic had on the world hit them in March 2020. “We still had a great February. And then March arrived and it was like going off the cliff. For the next three months, we had to understand what is happening and how can we react and the one thing we realised is the closer you are to your customer the easier and better you can manage even an existential crisis like this,” he says.
Three years is a long time for any head of a global company to not visit his team and stay in touch with retailers and customers located all over the world. This is especially true for Wilhelm Schmid, CEO of A. Lange & Söhne, who was back in Singapore with stops in other major Asian cities after a three-year break. He was happy to visit the region but he paid a price for it, suffering a bad back after a long flight from Dresden, where he is based, to Singapore. However, the pain did not stop him from meeting the media and Options had a chat with him standing up at the A. Lange & Söhne boutique at ION Orchard.
Nothing, not even a bad back, could keep this CEO from meeting the watch journalists who had many questions and he answered them all in his usual affable manner. He kicks off the conversation by commenting how Covid-19 has changed the way everyone does business and A. Lange & Söhne had to rethink the way they did business.
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