EngageRocket aims to help HR departments make data-informed decisions

SINGAPORE (Oct 22): More data and less gut feel. That’s how talent should be hired, rewarded and retained, in the view of the founders of software-as-a-service start-up EngageRocket.

Leong Chee Tung and Dorothy Yiu, the start-up’s founders, and CEO and chief operating officer, respectively, had spent years at management consulting firm Gallup and found the human resources industry seriously lagging in using data to make decisions. They have since made it their mission to help companies’ HR units create a better work environment by using data generated by various parts of an organisation. This would include operational figures, performance reviews and employee engagement data.

“What we are hoping to do is put it all together to a single source of truth. Once that happens, it is more trackable for analysis,” Leong tells The Edge Singapore.

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