Investors pile into stock promising the 'holy grail of audio'

(Mar 2): It was once the world’s second-largest maker of digital music players. Now, it thinks its audio technology will transform the “human listening experience” -- and investors are buying into it.

Creative Technology’s Super X-Fi technology won the “Best of CES 2018 Award” at the electronics show in Las Vegas in January for its latest innovation. This breakthrough product has been in the works for over 20 years and the company’s Chief Executive Officer Sim Wong Hoo has touted it as “life-changing.”

In the past week, it has certainly been a gift to shareholders of the company.

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