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Pearlie White turns to e-commerce for fresh smiles

In print this week

Pearlie White turns to e-commerce for fresh smiles

Sharanya Pillai Published on Fri, Apr 27, 2018 / 5:30 PM GMT+8

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SINGAPORE (Apr 27): When oral care products distributor Corlison suffered a major setback in 2000 after losing a brand partner that accounted for a substantial portion of its revenue, Andy Ong decided to transform the family business.

Ong worked with an R&D team to create Pearlie White – an oral care brand premised on the idea the idea that oral hygiene products should not contain harsh ingredients.

Today, Pearlie White is the only oral care brand with a manufacturing facility in Singapore, Ong says.

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