Trying to pick out an electricity plan for yourself? Let ELECTRIFY help you with that

SINGAPORE (Apr 20): As Singapore progresses towards a fully liberalised electricity market — known as the open electricity market (OEM) — in the second half of this year, many electricity retailers are starting to introduce a range of dynamic plans.

However, the multitude of choices out there can make comparisons a daunting task.

Entrepreneurs Julius Tan and Martin Lim are hoping to ease the process with ELECTRIFY. Their start-up has a proprietary pricing engine called Fibonacci that can suggest suitable electricity plans based on a user’s consumption details.

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