Singapore Airlines' 56 steps to cut costs, boost revenue leave shareholders unmoved

SINGAPORE (Oct 6): Shareholders of Singapore Airlines seem unmoved by the group’s launch of 56 initiatives to cut costs and boost revenue amid stiff competition from Chinese and Persian Gulf airlines.

On Friday, the counter closed 9 cents higher at $10.28 with just 738,800 units traded.

SIA in May set up a dedicated “Transformation Office" led by a team of 12 senior staff to review its strategy after it reported a shock decline in earnings in the April-to-June quarter,

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