Digitally transformed, Prudential rethinks insurance with 'Ready for 100 in Singapore' initiative

SINGAPORE (Nov 12): On Oct 18, Prudential Singapore held a town hall, during which it encouraged its employees to sign up for the PRUedge Challenge, which started on Nov 1. PRUedge is a health and wellness platform available only to Prudential employees at this point. It is able to measure the waist-to-hip ratio (WHR) accurately.

According to the World Health Organization, a healthy WHR should be 0.9 or less in men, and 0.85 or less in women. A WHR of 1 or more increases the risk for heart disease and other conditions that are linked to being overweight. The consensus view among medical professionals is that the WHR is a better indication of health than body mass index. A campaign to lower employees’ WHR may be just what the doctor ordered.

Through the PRUedge mobile app, a user can create an avatar of himself by taking photographs of his silhouette and front view. To get an accurate reading, the avatar needs the user’s clothes to be fitting, like gym wear. PRUedge then calculates the WHR from the images taken. A prize of $500,000 is available for employees who collectively participate in lowering their WHR over a period of three months. PRUedge will eventually be rolled out to customers.

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