SINGAPORE (May 21): SK Jewellery Group, formerly known as Soo Kee Group, today announced the opening of its flagship Love & Co. store in Shanghai, China, at Hong Kong Plaza shopping mall.

This marks the group’s second store in China following the opening of its first store in Shenzhen in 1Q18.

In a Monday release, SK Jewellery says it believes the strategic location of its latest outlet will allow it to reach out to an affluent clientele mix, and serve as a foothold for the group to expand its presence in China’s market and tap into the country’s “burgeoning demand” for wedding jewellery.

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